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What - Audience:

The end user, the client, the vendor, the retailer, marketing; anyone who is a stakeholder and should be considered in the design.

How - Technology:

Delivery platform, peripherals, available development hardware, software, and team skills, accessibility requirements

Pitch - Aesthetic:

What should the user feel as a result of the content? Art, sound, writing style, anything that affects the tone, mood, etc.

Iterate - Question:

The game mechanic, theory, or core question the end product, must answer

GApp Lab Demo Reel 2019