iCorps Preparation for October 30 Workshop: Understanding Customer Needs

Prepare and bring with you statements of:

  • A brief description of your product/technology’s Core Benefit Proposition or Value Proposition:
    • What primary problem does your product/technology solve? (Note the use of the singular case. Focus on the core problem only.)
    • How your product/technology solves that problem:
      • What technology(ies) or features provide the solution.
      • Objective assessment of the advantages AND disadvantages of your solution.
    • Customer target segment identification: Who is/are the primary beneficiary(ies) of having this problem solved? In the medical innovation field, innovators may need to identify segments along multiple dimensions:
      • Individual-level: Patient, type of doctor
      • Organization: Hospital, clinic, insurer, paying organization
    • Reasons to believe that our product/technology will deliver a better solution that than the competitor’s current solution(s).

I-Corps Workshop Dates

Date

Title

Session 1:
10/16/2019

Understanding customer need

Session 2:
10/30/2019

Customer discovery workshop

Session 3:
11/13/2019

Understanding customer needs & defining product requirement

Session 4:
12/04/2019

IP fundamentals

Session 5:
1/15/2020

Market validation

Session 6:
1/29/2020

Capital acquisition & venture strategies

Session 7:
2/12/2020

Pathways to market & revenue models

Session 8:
2/26/2020

Regulatory Strategy

Session 9:
3/18/2020

Review session & Team Reports

Session 10:
4/01/2020

Review session & Team Reports

All Workshops from 5:30-7:00pm
Dinner & Networking: 5:00-5:30pm